What matters most to users

Kathy Sierra, from Creating Passionate Users, has a great piece this week that prompts some thoughts about promoting services, products, etc. In it she offers a great exercise to do with your staff members to see how they think.

If you were asked to write a user review for something that your company library offered, how would you write it? Would you focus on the product/service? Or on the strength of the organization that offered it? Think about it… and then jump on over and read Kathy’s piece Reverse-engineering user reviews.

“We don't want our users talking about the company or the product. All that matters is how they feel about themselves as a result of interacting with our product. How they feel about us has little impact on whether they'll become loyal (let alone passionate) users. All that matters is what we've helped them do or be. “

NTS: File in the same folder as On telling “our story”